The Endless Love Shop
Support grief & well-being with thoughtful gifts
About Us
Support grief and well-being with thoughtful gifts
Welcome to the Endless Love Shop. This online store is dedicated to supporting the well-being in all circumstances. Often, we don’t realize that grieving individuals struggle with sleep, rest, and self-care. While flowers are a kind gesture, they don’t address these deeper needs.
Our unique teddy bear offers a comforting solution. It opens at the back to hold a sustainable tub where you can place mementos of your loved one. This allows you to hug the bear as if your loved one were still with you.
We believe that HR departments, companies of all sizes, and thoughtful gifts from friends and family can significantly impact someone’s journey through grief. It’s time to move beyond traditional gestures and prioritize well-being.
We hope our selection of hampers helps you support your loved ones through their grief and on their journey toward healing. Although the journey can be long and challenging, the right support can make it easier to bear.
Categories
Our Shop
Books
Beautifully written books on dealing with grief offer compassionate guidance and effective strategies for healing.
Gifts
Unique gift items made with love, perfect for sending comfort and support to loved ones during grieving moments.
Gift Boxes
Gift box hampers compiled with love, featuring the perfect combination of items to send to loved ones.
inspiration behind
The Endless Love Shop
The Endless Love Shop was established by Sharon Luca, the founder of The Luca Foundation. All profits from this store go to www.thelucafoundation.org.uk, which supports NHS Maternity, NICU, and Paediatric wards across the UK through the provision, repair, and maintenance of CuddleCots.
The shop was created to support people during times of grief, but also to offer comfort and care for anyone going through emotionally challenging moments, whether that’s stress, illness, recovery, or simply needing a reminder that they’re loved. Our well-being hampers are designed not only for those grieving the loss of a partner, parent, child, grandparent, or sibling, but for anyone who could benefit from a thoughtful, nurturing gift.
The idea for the shop came to Sharon after the heartbreaking loss of her son in June 2012. Following his passing, she was overwhelmed with flowers, many of which she couldn’t keep due to severe hay fever and had to give away. Sharon realised that a well-being hamper, filled with practical, comforting items like pillow mist or an eye mask, would have provided genuine support during those dark days.
Motivated by this experience, Sharon designed a unique teddy bear with a hidden compartment in its back to hold a sustainable tub. This allows someone to place personal mementos inside, such as a hospital band, note, or other keepsake, and hold the bear as if hugging their loved one. It’s a tangible way to feel connection, whether through grief or simply emotional closeness.
Sharon’s younger son inspired her to write Why Did Granddad Die? after he asked about his older brother’s death at just four and a half years old. The book now helps families and schools gently explain the concept of loss to children, something vital for their emotional well-being and mental health.
She also authored Angel Warrior: Life After Loss, a heartfelt guide for those experiencing child loss or supporting someone who has. While deeply personal, the book resonates with anyone navigating any form of loss, offering support at the end of each chapter.
To express her own feelings after the death of her son, Sharon created the ‘Endless Love’ symbol, half a heart, half an angel wing. It represents her heart split between the heavens and earth: one half living on, the other forever remembering.
The mission of the Endless Love Shop is to break the silence around grief and emotional hardship while offering practical, beautiful gifts that help people feel seen, supported, and loved. These offerings are not just for those in mourning, they are for friends, family, colleagues, teachers, and children in need of care, connection, and kindness.
By choosing one of our meaningful gifts, you’re helping normalise conversations around loss, love, and mental health, while supporting vital work through The Luca Foundation. Together, we can make a lasting difference in the lives of others, one small but powerful gesture at a time.
Thank you.
Sharon Luca
The Luca Foundation Founder